You can Google "How To Handle a Public Relations Crisis" and come up with all sorts of ideas on what to do if you're Baylor. There are loads of articles, plans, and tips, and most of them, like this one, never use the worth "truth", although he does start out by stating, "the days of playing ostrich are gone" and maybe that's close enough.
you should not react to a PR crisis if you don’t know exactly what happened and why it happened
It's a tip that would have been very helpful to Ken Starr, who will forever be associated with the phrase "veil of ignorance" after
The more I read through articles about how to handle a public relations crisis, the more I get the feeling that professional public relations people might be your own worst enemy.