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Cal’s Jared Goff signs with Nike

California quarterback Jared Goff in action against Washington in an NCAA college football game Saturday, Sept. 26, 2015, in Seattle. (AP Photo/Elaine Thompson)

Jared Goff didn’t need an NFL team to sign his first major endorsement deal.

On Wednesday, little more than a week before the NFL draft, Nike celebrated Goff’s addition with a cartoon. The 23-second video features one of his most memorable touchdowns, to Kenny Lawler in the Armed Forces Bowl.

Goff is a strong candidate to go No. 1 to the Rams. If Los Angeles selects him, Goff would follow quarterback Steve Bartkowski (1975) as the second Cal player to go with the first pick.